The All New ŠKODA Fabia - Directors Cut

Project Description

Director - Fred Rowson
Prod Co - Blink
VFX, Design & CG - Black Kite Studios
Text CGI - Chroma Studios
Colourist - Richard Fearon
Agency - Leo Burnett
DOP - Jaime Feliu Torres
Edit - Stitch Editing
Audio - Grand Central

Created using Adobe CC and Newton3

ŠKODA puts FABIA back in the spotlight in new campaign ‘A lot goes into the all-new ŠKODA FABIA’ created by advertising partner Fallon London, in the first UK advertising campaign for the supermini model by the Czech car manufacturer since 2016.

Created by Fallon London, the campaign dramatises how ‘A lot goes into the all-new ŠKODA Fabia’. It aims to humanise the features of the car, bringing to life the emotive design, ample space and advanced tech and connectivity systems offered with the all-new ŠKODA FABIA.

The light-hearted film sees everything from dancers with illuminated ribbons to represent LED headlights, to cheeky crash test dummies to highlight that the new car has the highest safety rating in its segment, and thousands of feathers showcasing the interior space, all joyfully squeezed into the compact car.

Chroma was responsible for tracking , roto and the text integration and simulation. We also created the closing ŠKODA endboard.

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