Amazon Ring Emperor Camera
Project Description
Agency - Art&Graft
Chroma Studios - CGI - animation, rendering, layout and translations
Working with Art&Graft for Ring, we created the toolkits are designed to enable the Ring creative team to confidently roll-out a Ring 3D visual identity globally, regardless of site, screen, ratio or language.
Taking on the task of animating in a style that accurately emulates the movement of the product as it is piloted via the mobile app, whilst still retaining a sense of character and interest. The key focus in showcasing the colour range of the Pan-Tilt Cam was to emphasise the product’s adaptability — effortlessly becoming part of each customer’s home. As a global leader in home security systems, the campaign needed to appeal to Ring’s worldwide audience. The studio team designed a system that would work in multiple languages, outputs and dimensions, delivered via a cohesive, detailed toolkit.
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