legal
cookie policy
What chroma.london stores on your device, why, and how to change your mind.
last updated 3 november 2026
01
in short
We keep cookies to a minimum. Google Analytics and Google Ads only switch on if you choose “Accept all”. If you do, Google can use them to measure our ads and to show our ads to people who have visited the site.
We don’t sell your data.
02
your choice
The banner at the bottom of the page asks once. “Accept all” turns on Google Analytics and Google Ads cookies. “Only necessary” keeps them off. We remember your answer for 12 months, then ask again.
Until you accept, our Google tag still sends Google basic signals without cookies, such as that a page has loaded. Nothing is stored on your device, and Google uses them only to estimate overall numbers.
You can change your answer at any time: change cookie settings.
03
what we set
name
what it does
lasts
consent
chroma:consent:v1
Remembers your cookie choice. Set by this site, in local storage.
12 months
no
chroma:visit:v1
Keeps the /work grid in the same order while you browse. Session storage.
this visit
no
chroma:pt
Carries a page transition across a page load. Session storage.
seconds
no
chroma:recent:v1
Shows projects you have opened first on /work. Local storage, the last 12 projects.
until cleared
yes
_ga
Google Analytics. Tells one visitor from another.
2 years
yes
_ga_P5X40R3K5V
Google Analytics. Keeps track of the current visit.
2 years
yes
_gcl_au
Google Ads. Links a click on one of our ads to a later enquiry.
90 days
yes
Choosing “Only necessary” also clears chroma:recent:v1.
The contact page uses Cloudflare Turnstile to check a form isn’t being sent by a bot. Cloudflare may set a strictly necessary cookie for that check and for nothing else.
04
what we don’t set
Videos play straight from Mux, our video host, and set no cookies. Fonts and images come from Framer, which hosts the site, and set none either.
05
in your browser
You can also delete cookies and site data in your browser’s settings. Blocking the necessary ones won’t break the site, but we will ask about cookies on every visit.
06
questions
Write to gdpr@chroma.london. How we handle personal data in general is in our privacy policy.